Tuesday, February 06, 2007

When Marketing Departments Go All Stupid

Honestly, I feel bad for the Edmonton Oilers.

It's not just because lately, I feel that my undying love for them has seriously waned in the last little while (read: since they started subscribing to the suck), but because they've been subjected to some bad "themed" photo shoots in past years, notably during the heydays.

Inside the Rexall Place box office, there hangs a couple of old team photos from the glory years, which aren't too bad overall (all team members are making attempts at smiling/faking pleasure at being there), but they're just boring in concept. It seems that the Oilers' marketing department, or a part of it known as the "team photo brain trust", which was most likely full of meatbags, decided that the awesomest way to photo the team would be to put them out of their element. In another locale, a very non-hockey environment. Subsequently, our hearts are supposed to be set all-aflutter.

In one, you have the slogan, "My Team, My Town" (so original), and the Oilers are set in some random grassy plateau, with the cityscape somewhat recognizable in the background. Fairly pedestrian, fairly family picnic. The other has the team on a farm (which may fit this year's team, what with the shit-shoveling and all), which again, springs forth no new feelings of respect or admiration. It's just a farm, and a crappy looking one at that.


However, the photo team did put their feeble minds together and came up with this:

For fuck's sake. Poor Paul Coffey. He looks like a bitch. Does anyone look like they want to be there at all? I would guess that someone in the Oilers organization went to Disneyland and had a meteoric epiphany.

Apologies for the quality, but this is a photo of the actual poster, which I believe to be of the 1986-1987 team. Thanks to Marc for the delivery. Who the fuck is Danny Gare?

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